TÜV SÜD and Midea Sign Strategic Agreement of Cooperation on Product Certification

September 9th, 2010, Foshan, Shunde -- The International Business Department of Midea Group reached a strategic agreement with TÜV SÜD Group concerning future all-round certification cooperation for export products at the Midea headquarters in Beijiao, Shunde. TÜV SÜD will provide comprehensive services and assistance for various house appliances produced by Midea in its domestic and overseas production bases, including product certification, overseas market supervision and R & D, training. The successful signing of the agreement will substantially strengthen Midea’s overseas product supervision, thereby enhancing its market penetration worldwide.

TÜV SÜD has for many years continuously expanded its cooperation with the business divisions of Midea Group to enable Midea products reach global markets such as the European Union, North and South America. Faced with increasingly intense market competition, in order to consolidate long-term strategic cooperation, the International Business Department of Midea has reached a consensus with TÜV SÜD to further enhance all-round cooperation. As a close strategic partner, TÜV SÜD will establish an expert service team emphasizing improved service quality and aiming to shorten the certification cycle to help Midea consolidate its leading position globally.



With the signing of the agreement, both sides look forward to bringing market synergistic effect. The South Region Managing Director of TÜV SÜD Greater China, Mr. Frederic Maury says, “As a greatly respected household appliance giant from China, the Midea brand and products can be seen in almost every corner of the world. The signing of the strategic agreement with Midea bestows on us a great responsibility to provide a one-stop solution service for the household appliances produced by Midea in both its domestic and overseas production bases in Southeast Asia, Africa and elsewhere. With TUV SUD’s world-leading service network and strong technical expertise we will help Midea expand its international markets, which is a four-win-win cooperation to Consumers, Dealers, Midea and TÜV SÜD.” 

“We will send senior experts to participate in the research and development of new products in Midea and provide support to the International Business Department of Midea Group to assist market supervision of overseas products and complaint handling. We will also train the Midea certification engineers. All this will enhance Midea’s competitive competence to access to international market. ” The General Manager of TÜV SÜD Shenzhen Branch, Mr. Robert Ostendorf stated.

The Vice President of the International Business Department of Midea Group, Mrs. Liu Min has high expectations for the collaboration, “We hope that both sides can further enhance communication channels and conduct highly efficient cooperation. This will, to a great extent, help roll out Midea’s overseas market strategy. Looking to the future, let us join hands in mutual success. ”